What is Pinterest?
How to make money from Pinterest? As you know, a little background knowledge should not hurt. However, if you are currently up to date, you already know about Pinterest. However, there are also a lot of readers who do not yet know precisely how Pinterest works and what exciting earning opportunities this web application has to offer. That is why we would like to summarize the function of Pinterest again for you:
Split and repeat pins
No other users can easily share the pictures if they like them. In the sense of the network, this process is of course called “repeat”. In this way, the pin is multiplied, so to speak, or shared with many other users.
Like and comment
What would a social network be if you couldn’t express your personal opinion there? Of course, it is therefore also possible on Pinterest to comment on the pins or to mark them with a “like” – however, Pinterest also has its name for this: Here it says “interest”, or interest in German. This is how the name of the network is derived. It is a play on words from “Pin” and “Interest”.
That is the point of Pinterest
Of course, Pinterest has a specific goal for its users. It should be made possible for them to make their interests public – at least with the other Pinterest users. You can see what benefits you have from the pinboard. You can also look at other users’ pinboards. Since the end of 2012, you can, of course, also make this pinboard private. So the idea is that you can exchange ideas with the community: for example about hobbies, interests, shopping tips or recipes.
That’s why Pinterest is particularly suitable for making money.
Pinterest is a channel where users are particularly active and committed. For example, over 80 per cent of all posts are re-pins, which means that they are shared content or pins. This indicates an extremely high level of user activity. This is particularly interesting for brands because 70 per cent of the content of brands on Pinterest is created by users – not by the brands themselves.
Make money from Pinterest
Now Pinterest is not only suitable for a pleasant pastime or excellent useful tips and tricks, but also for making money. Pinterest is currently one of the fastest-growing social media channels. In the united states alone, the number of users has more than doubled in recent years. Already today there are almost a billion different pinboard entries on the social platform.
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How can you make money from Pinterest?
The first question about making money is, of course, the “how?” First of all, Pinterest is incredibly interesting as a platform for anyone who wants to promote their products in any way. Because at Pinterest, this works exceptionally well. The average value for an online shop that was visited via Pinterest is higher than for a purchase generated via Facebook or a comparable social media channel.
Higher sales opportunities to make money from Pinterest :
In plain language, this means that the likelihood that a prospect will also buy is higher if the user accesses the shop via Pinterest than via another social media portal. Not bad, right?
With these steps, you have the opportunity to market your business on Pinterest and earn money this way:
Use striking colours for your pins
As so often in life, the well-known saying also applies to Pinterest: “First impressions count.” Since pins mostly contain graphic elements, you should ensure that you use intense colours for your pins. In this way, the pins are more meaningful. Pale colours should be avoided. Then you should also know that different colours cause different emotions in people. Orange, for example, stands out and can be used well for actions or calls. Red is a signal colour that is often associated with “caution”. Intense green, on the other hand, is a balanced and soothing colour. Pinterest had around 70 million users worldwide in July 2013.
Avoid being secured on the pins
Faces usually inspire confidence but are sometimes not so well received on Pinterest. Focus on what should be in focus.
Use images with a little background
The same applies here too: Try to avoid distracting or striking backgrounds on pins that could distract attention from the message.
Pin only high-quality images
Also, remember that you only pin high-quality photos. Such is important because poorly resolved images are more negative than positive.
Prefer portrait format
Unlike normal pictures, it is better to use a portrait instead of landscape. The user’s brain interacts better here, for example, if it has an aspect ratio similar to that of an A4 sheet. You subconsciously combine the accessible portrait format with something worth knowing.
So you get a lot of followers. But now there is much more to it than just right pins: As on the other social networks, followers are the most significant lever that you can have. To get many followers, you have to do an excellent job on Pinterest. Such is mostly done in three simple steps:
Follow a lot of people
Then if you follow other people, other people will follow you. Of course, your pin profile must also be exciting and appealing for this.
Pin a lot. Those who interact a lot draw attention to themselves. Try to pin as much as possible. In this way, you collect more and more followers.
Create lots of boards
The more pinboards you create, the more people you can get excited about.
These are the main categories on Pinterest
Another useful aspect for earning money: Boring topics are only moderately or not at all popular in social networks. You should take this into account when making money with Pinterest.
It is, therefore, suitable to know which categories are particularly popular with Pinterest users – here are the most popular categories:
- To eat and drink
- Do-it-yourself instructions
- Decoration ideas and furnishings
- Fashion for women
By the way, you should also note that there are vast differences between individual target groups on Pinterest – for example, men and women.
When is the best time to pin and make money from Pinterest?
Of course, there are also certain times on Pinterest when you can reach the target groups particularly well: For example, between 2 p.m. and 4 p.m. or in the evening from 8 p.m. until around 1 a.m.